Digital marketing helps all kinds of businesses, both large and small, in growing. Businesses nowadays use a variety of online technologies and strategies to reach a global audience in a short period of time. Digital marketing is a more effective method of attracting customers. In this post, we’ll discuss what organic and paid marketing are, and also how they differ.
ORGANIC MARKETING
Organic marketing is a digital marketing strategy that helps in the creation of traffic to websites and the conversion of customers without the use of paid advertising methods. It is almost completely free. We use various types of content such as blog posts, guest posts, videos, graphics, social media posts, and pages. We can use the following channels for organic marketing: Facebook, Instagram, Twitter, Linkedin, and websites. Only your followers can see the content that you share on your website or social media page. Concept of more followers = more likes = viral works in organic marketing.
Benefits of organic marketing:
- It aids in the development of rapport: by sharing useful content, you develop an emotional connection and trust with your clients, which aids in increasing conversion rates and customer loyalty.
- Cost: Organic marketing is free, therefore you won’t have to spend any money on it.
- Web traffic: Using SEO tools can help increase website traffic. It takes time, but the traffic will provide long-term benefits according to improvement in your search ranking.
- Increases Organic Visibility: A fully realized organic marketing campaign has the potential to generate long-term traffic sources that will broaden your reach and increase organic visibility for your site.
- Audience Engagement: We interact directly with our audience in organic marketing, which increases engagement and converts visitors into the lead
Drawbacks of organic marketing :
- Limited reach: the content is visible to only your followers and on rare occasions to people who do not follow you.
- High competition: Because of the high degree of competition in organic marketing, your content should be unique and engaging.
- No instant results: Organic marketing takes time and work, thus it does not produce immediate results.
PAID MARKETING
Paid marketing is a form of digital marketing strategy. It refers to a company’s digital advertising strategy for promoting its products and services. It is the most efficient technique to promote your products globally in a short amount of time. There are no restrictions on the target audience; everyone can see it, whether he is your follower or not. Display ads, social media ads, video ads, influencer marketing, pay per click are some forms of paid marketing.
Benefits of paid marketing:
- Instant Results: If you are conducting a campaign to increase traffic to your blog post, you will notice an increase in the number of individuals who read your post shortly after the campaign goes live.
- Highly Scalable: Your target audience has no boundaries. Your paid advertisement can reach people all around the world.
- Various Targeting Options: Paid marketing allows you to reach out to people who are interested in your products. You can target people based on their gender, location, interests, and other factors.
- Measurable: You can track the success of your campaign using a variety of techniques available such as google analytics.
Drawbacks of paid marketing:
- Competitive and costly: Because pay-per-click advertising has grown in popularity, some organisations may find themselves engaged in bidding wars that drive bids to dangerous levels.
- Inappropriate: It is not cost-effective for businesses with a smaller budget or a limited choice of items.
- Time-consuming: To remain competitive, managing a PPC account may need daily or even hourly bid inspections. This can take a considerable length of time.
- Irrelevant: Sponsored listings are only one part of a comprehensive search engine marketing plan. Many search users do not click on these because they do not trust adverts, even though these are largely used by marketers.
DIFFERENCE BETWEEN PAID AND ORGANIC MEDIA
- Objective: Organic marketing focuses on driving traffic to your website over time, while inorganic marketing uses paid methods to target, reach, engage, and convert audiences quickly.
- Organic marketing is mostly used to raise brand awareness and acquire new customers. Paid marketing, on the other hand, is for conversion through a specific campaign.
- Target audience: Organic marketing does not allow you to target your audience, but sponsored marketing allows you to target your audience based on their interests, gender, and location.
- The content is only available to your followers and rarely to those who do not follow you, but with sponsored marketing, you can reach people all over the world. It makes no difference whether the person is a follower or not.
- Expensive: Organic marketing is less expensive in comparison to paid marketing.
- Time-consuming: Organic marketing takes time because it is a lengthy game, but paid marketing delivers fast results. Once your campaign is live, you will be able to see the number of visitors or conversions through your campaign.
- Duration: In organic marketing, if your content (blogs or posts) goes viral on the internet, it continues to drive visitors to your website. Paid marketing, on the other hand, is only effective for as long as you pay for it. Ads are no longer displayed once payment is stopped